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Go Behind the Scenes at SXSW!

March 14-18, 2017

South by Southwest — aka SXSW — is a legendary event featuring more than 2,400 conference sessions, 2,200 music showcases, 250 film screenings, and 1,000 exhibitors in 11 separate exhibitions. In March 2017 the MPI Experiential Event Series can be your behind the scenes spotlight on this world-renowned convergence of conferences, festivals and expos and introduction to its planners and producers. This is a bucket-list opportunity to experience SXSW from the attendee perspective and then pull back the curtain to see inside the cultural behemoth that brings together nearly 100,000 creative professionals from over 80 countries to Austin, Texas each March.

Event Highlights

  • Exclusive Q&A session with Mike Shea, SXSW Partner & Chief Logistics and operational insights from other senior SXSW staff who plan, produce and program 9 days and more than 150 stages and venues.
  • Behind-the-scenes tours of the SXSW Production Village and Conference and Exhibitions and SXSW Gaming (Austin Convention Center) and Outdoor Stage (Lady Bird Lake).
  • Admission to all SXSW activities including keynotes, interviews, conference sessions, Music Festival, Film Festival, Gaming and much more (schedule available online at schedule.sxsw.com).
  • Networking with tens of thousands of professionals in the creative industries who are looking for the next great idea or opportunity.

A limited number of MPI Foundation scholarships are available for this event. Deadline for applications is January 31, 2017.
Apply now.

MPI Experiential Event Series at SXSW 2017




MPI’s Experiential Events Series is eligible for
 clock hours, provided by the Convention Industry Council. Find out more.








This program is non-refundable. Registration may be transferred to another attendee or used for another MPI Experiential Event.