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Positive sentiment for the overall business of live events is growing across the most significant metrics—business conditions, attendance, budgets— while hiring difficulties have improved for each of the past three quarters.
Business conditions are viewed as increasingly positive once again, with 76% of respondents projecting favorable conditions for the year ahead. That’s up 6% over last quarter but down 9% compared to this time last year.
While budget projections continue to inch up slightly (72% of respondents expect favorable changes over the next year), inflation is, for many respondents, necessitating the implementation of cost-cutting measures.
We're finally seeing a change in hiring difficulties. While 46% of respondents say it's still difficult to fill job vacancies, this is the third consecutive quarter in which that figure has decreased. In addition, 26% of survey respondents say at least half of their staff has been hired since Jan. 2020.