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STRATEGIC MEETINGS MANAGEMENT RESEARCH

Traditional SMM programs ensure cost-effective meetings, but there remains a need for SMM to drive profitable results. MPI seeks to find answers and solutions to address and advance current SMM program structures.



Measuring Meeting Value
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The Meeting Show 2015: The Business Side of Networking
MPI in conjunction with researchers at the Leeds Beckett University International Centre for Research in Events, Tourism & Hospitality undertook the opportunity to delve into the networking aspect of The Meeting Show in order to discover why and how attendees were truly connecting with each other. 

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SMM: How-to Guide
This How-to Guide will offer you insights and case studies from SMM practitioners which will help to guide you through the SMM process. Key to your knowledge of SMM is the elements and key drivers of SMM. We will review the reasons for implementing SMM, then we will explore the SMM Taxonomy which was created as a result of the latest MPI research. Lastly, we will take you on a step-by-step guide to starting your own SMM program and the challenges you may face in this process.

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Case study
SMM: The Strength of Collaboration (Cisco Systems) This case study demonstrates how one company successfully implemented their Strategic Meetings Management Program (SMMP), including the co-location of internal teams to create a centralized, collaborative approach, developing education and putting policy and people at the top of the priority list to produce winning results.

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Case study
SMM: Nike’s European Headquarters This case study shows how a realignment of the meeting planning function within Nike, and the adoption of SMM, could make a real difference to the company’s operations across Europe.

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White Paper
Delegate Experience and Engagement:
A Vital Component of Strategic Meetings Management

This white paper outlines ways in which SMM can increase the value of meetings and helps meeting professionals implement best practices to enhance their meetings for delegates.


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White Paper
Measuring ROI and ROO in Your Meeting Space

This white paper explains why it’s important to measure ROI and ROO and provides advice on how you can collect data to provide a business case to support both your SMMP and your meetings. You will be able to provide information on how your meetings contribute to the strategic goals of your organization, engage delegates and demonstrate value for money.


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Final Study
Strategic Meetings Management (SMM):
Taxonomy, Growth and Future

This report marks the completion of the first stage of a project commissioned by the Meeting Professionals International (MPI) Foundation to establish deeper understanding of strategic meetings management (SMM), in particular to identify a taxonomy for meeting professionals and inform the development of educational materials for the industry.

Researchers from the International Centre for Research in Events, Tourism and Hospitality at Leeds Metropolitan University undertook the project in collaboration with SMM subject matter experts Peggy Hemphill of Your Corporate Source and Betsy Bondurant of Bondurant Consulting.

The report aggregates findings from an extensive collection and review of SMM and SMM related literature,1 as well as in-depth interviews and focus groups with SMM leaders and practitioners. The report describes the current state of SMM and its context, growth, future and implication for meetings professionals. The report includes the emerging taxonomy of SMM, as well as how it’s currently operating in response to different business environments and contexts.


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White paper
Increasing Value through Partner Relationships

When working with others to achieve a shared objective, partner relationships can add value to your business. And partnerships are central to all strategic meetings management programs (SMMPs). Whether you are a planner/buyer, supplier or intermediary (thirdparty contractor, consultant or agency), partnerships will significantly impact the delivery and effectiveness of your SMMP. Whether those partnerships are internal, or in relationship to other businesses, they can add value to your organization and deliver significant cash savings. Herein, you will discover why industry leaders place value on partnerships and find key guidance on how to increase the value of your SMMP through relationships.

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White paper
Competing in an SMM World: A Guide for Smaller Suppliers

Strategic meetings management (SMM) is becoming an increasingly important aspect of how organizations work, and as a small supplier, you work with more and more clients who use SMM programs (SMMPs) to manage their meetings.

To be successful as a small supplier in this rapidly expanding SMM world, you need to get the inside know-how of what it’s all about, and how to make working for an organization with an SMMP an advantage. You’ll need to be able to identify the pros and cons of being a small supplier wanting to work in the field. And you will need to get the low-down on establishing strategies that help you stand out and secure business in an SMM world.

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Case study
SMM Ensuring Meetings Spend is in Good Health

WellPoint Inc. is a U.S.-based medical insurance/health benefits company headquartered in Indianapolis, Ind. With 37,500 employees across North America, Europe and the Far East, it spends a considerable amount on group and executive travel. In the U.S. alone, the company organizes 600 to 800 meetings a year, and its executives account for thousands of additional individual trips. Harmonizing the company’s travel activity was the key personal and professional goal of Cindy Heston, manager for strategic sourcing (travel and events).

This case study shows how WellPoint executives quickly perceived that there were broader gains apart from financial management to be made that would strengthen the organization’s position, particularly at a time of great change within the healthcare industry.

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Case study
Creating a Competitive SMM Platform for Education and Collaboration

Over the last two years, InterContinental Hotels Group (IHG) has invested in the development of an educational platform to target their increasing number of global clients who are engaged in strategic meetings management programs (SMMPs). In this case study, Ingrid Quimby-High, director of meeting sales strategy for IHG, explains the company’s research process, platform implementation and future plans.

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