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May 23 -26, 2017
Palm Springs, CA

Registration Deadline:
April 23, 2017


CMM Program Education Content Provider

CMM is brought to you by

CMM Program Overview

To achieve the CMM, you must complete three distinct phases:

Phase I
3.5 day on-site immersion program comprised of rigorous business education courses delivered by university professors in an interactive and participatory learning format.

Phase 2
A virtual boot camp comprised of on-demand offerings focused in both meeting management and business travel management; the requirement is to complete eight (8) hours of online education.

Phase 3
Development of an independent work-based, business case study project to be completed within two months following Phase I. The goal is to develop a specifi c “case” and an “action plan” demonstrating your ability to use business-focused learning to solve a practical, industry-related challenge or capitalize on an opportunity.

Program Objectives

  • Develop a data analytic strategy to measure and report on the business performance of your meeting or meetings portfolio
  • Explore communication strategies to better explain to stakeholders the value of aligning business goals and meeting(s) objectives
  • Gain exposure to financial statements and how business transactions affect organizational decision-making
  • Discuss the basics of building a budget, then analyze the difference between actual results and budgeted performance
  • Identify how to apply best practices to mitigate risk and limit liability through legal or contractual avenues
  • Apply a deeper understanding of strategic negotiation and sourcing to influence outcomes and impact the cost, quality, and performance of your meeting(s)
  • Explore new models for optimizing process improvement and policy/regulatory compliance
  • Gain insight into personal management styles and the skills necessary to be successful when managing teams, suppliers and outsourced services
  • Demonstrate leadership in change management through creation and analysis of a work-based case project