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Certificate in Meeting Management (CMM)

An MBA-level executive education program for meeting professionals with more than seven years of experience, including a minimum of three years in management positions.


Upcoming CMM Program:

May 23 -26, 2017
Doubletree by Hilton Hotel Golf Resort
Palm Springs, CA



Apply before April 15
Registration Deadline: April 23


Cost:

  • $2,499: MPI or GBTA Member Registration Rate
  • $2,999: Non-Member Buyer or Supplier - Membership Bundle (includes 12-month MPI membership)

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CMM is brought to you by




CMM Program Education Content Provider


What They're Saying


TAYA PAIGE
CMM candidate


"The CMM Program is the pinnacle of management training for those interested in taking their careers to the next level. It is taught by world-class business professors, and the program allows for a deep dive with your industry peers to help apply the curriculum to the meetings and hospitality industry. It is an experience that leaves you energized to improve personally and professionally, and to inspire change within your organization and the industry."


TYRRELL JOINER EILAND
CMM candidate


"CMM is a credential any legitimate meeting professional should work toward completing. The training will set you apart and hotels and other vendors in the industry may respect you more for these three initials behind your name."

See the full registry of CMM graduates >

Are you ready to take your seat at the executive table?

Earning your Certificate in Meeting Management (CMM) shows the world that you are a strategic thinker ready to assume a leadership role in this industry.

This intensive, three-part executive educational program packs the highlights of a world-class MBA program into a long weekend (3.5 days), followed by eight hours of advanced-level online coursework and a final project focused on solving a real-world business problem.

According to a recent MPI member survey, the average salary of a meeting professional with a CMM is $107,877 for planners and $114,868 for suppliers. That’s roughly $20,000/year more than members with a CMP and nearly $30,000/year more than members with no credentials.

Once you’ve earned your CMM, you may use the designation indefinitely; there is no renewal requirement. Because the CMM coursework is equivalent to 25 clock hours of CMP-IS-approved education – the same amount required to attain or renew the CMP designation – many meeting professionals elect to complete their CMM coursework first, then use those hours to earn or renew their CMP status.

Application requirements

To apply, submit a résumé that shows you have at least seven years of professional experience in the meeting and event or business travel industry with a minimum of three years of management experience with two years of profit and loss responsibility. You will also be asked to provide a personal statement of interest and a letter of recommendation from a professional colleague or supervisor.

Required documents:

  • Résumé: Résumés should be up to date, include current role and must clearly demonstrate a) 7+ years of professional experience in the meeting and event or business travel industry; b) 3+ years of management experience; and c) 2 years of profit and loss responsibility
  • Letter of Recommendation: Letters of recommendation should be written by a professional colleague or supervisor, appear on official company letterhead, and clearly state the candidate’s suitability for the CMM program.
  • Personal Statement: The personal statement provides candidates with an opportunity to tell their story from a perspective that may not easily be gleaned from the résumé. In the past, candidates have chronicled their experience in the industry, recapped their résumé, discussed how they plan to use the knowledge acquired in the CMM program, and explained how the CMM is a natural next step on their career path.

Once your application is approved, you will be able to complete the registration process. Registration deadlines typically are a full month prior to the program start date, so plan ahead. Once approved, you have 24 months to choose a cohort to attend. We offer the CMM at least twice annually.

Scholarships also are available through the MPI Foundation.

 

Apply for MPI's CMM

 

Program Objectives

  • Develop a data analytic strategy to measure and report on the business performance of your meeting or meetings portfolio
  • Explore communication strategies to better explain to stakeholders the value of aligning business goals and meeting(s) objectives
  • Gain exposure to financial statements and how business transactions affect organizational decision-making
  • Discuss the basics of building a budget, then analyze the difference between actual results and budgeted performance
  • Identify how to apply best practices to mitigate risk and limit liability through legal or contractual avenues
  • Apply a deeper understanding of strategic negotiation and sourcing to influence outcomes and impact the cost, quality and performance of your meeting(s)
  • Explore new models for optimizing process improvement and policy/regulatory compliance
  • Gain insight into personal management styles and the skills necessary to be successful when managing teams, suppliers and outsourced services
  • Demonstrate leadership in change management through creation and analysis of a work-based case project

 

What you'll learn

Taught by faculty from the University of Virginia’s Darden School of Business, the CMM program is one of the most intense and rewarding educational experiences available to meeting professionals – one that has a 98% approval rating from past program participants.

SESSION DESCRIPTION
Industry & individual challenges What are common challenges the industry faces? This exploration of personal and professional challenges sets the tone for the 3.5-day in-person session.
Rethinking the way we negotiate Are you locked into a particular style of negotiating? During this interactive role-playing boot camp you’ll have the chance to sharpen your negotiation skills and gain a new perspective on how to measure success, create value, ask the right questions, identify common ground and develop unconventional alternatives on the spot.
Operational & financial performance By investigating the elements of balance sheets, income statements and statement of cash flow, you’ll understand the elements needed to create a cohesive and comprehensive business strategy that ties together people, process and purpose. You’ll also learn how business transactions affect financial statements and how your decisions and actions affect the financial picture of your organization.
Gazogle/Kaizen workshop This hands-on workshop puts your change and process-management skills to the test. Through dynamic teamwork and friendly competition, you’ll understand the basic principles of process improvement and learn how to fail fast and iterate better solutions quickly. You’ll walk away with a deeper understanding of the roles leadership and team dynamics play in managing change and maximizing opportunity.
Leading across functions You’ll explore how to manage cross-functional, global business teams during this role-play exercise that forces you to get creative about overcoming communication breakdowns while minimizing coordination costs as you race to deliver a completely accurate and cost-efficient product.
Flexible budgeting You may know how to manage a budget, but do you know how to do a variance analysis or conduct performance measurements? This workshop will give you a whole new language to take with you into your discussions with C-level professionals. You’ll learn how to analyze the gaps between actual results and budgeted performance and what you can do to prevent it.
Developing leadership strategies Using results from a 360-degree leadership evaluation, you’ll get a personalized look at how you perceive yourself at work versus how your direct reports, supervisors and peers view you. From this snapshot and gap analysis you’ll develop personal and professional development goals and strategies for becoming a more effective leader.
Balanced Scorecard Discover how to use the Balanced Scorecard method as a strategic management tool and use financial and non-financial methods to measure performance and provide guidance consistent with company strategy.
Kaizen in a service setting Learn what kinds of techniques can be used to build an engaged team by exploring the continuous improvement process, conducting root cause analysis and discussing visual management systems.
Taking it home workshop After recapping the week’s key learning outcomes, you’ll learn about the online educational component and final “action learning” project required to earn the CMM.

 

Upon completion of the onsite coursework, CMM candidates have 60 days to complete an additional eight hours of online coursework from the MPI Academy’s advanced-level educational library and to submit a final project designed to solve a current industry challenge.

 

Apply for MPI's CMM